Obviously more and more people are using the web to purchase products. In an industry where the customers are slightly more reluctant to use the web, we wanted to make the transition was as easy as possible by linking the physical piece they were used to to the web store we wanted to encourage them to use. The flipping book is a great bridge for these types of situations. Allowing customers to flip through the catalog like they are used to then clicking on and it linking directly to items for purchase on the web. It was also a cost effective way to show our catalog to our customers before it showed up on their doorstep and to reach new customers who had not opted in for a physical catalog yet. You can view the flipping book here.
- Project SkillsHTML, CSS, Flipping Book Pro